A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.[1][2]The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress.
Common use[edit]
What is White Label and/or Private Label? The terms white label and private label can be used interchangeably. White labeling is when a product or service removes their brand and logo from the end product and instead uses the branding requested by the purchaser. Color-Coding Labels White Stickers Roll 1.57inch x 0.75 inch - Rectangle Label Write on Surface (40mm x 19mm) - 500 Pack by Royal Green 4.4 out of 5 stars 279 $9.99 $ 9. 99 $12.00 $12.00. You need a white label digital marketing partner that doesn’t just generate white-label reports but instead provides the level of customer service that you would provide yourself. You need a white-label partner.
Color-Coding Labels White Stickers Roll 1.57inch x 0.75 inch - Rectangle Label Write on Surface (40mm x 19mm) - 500 Pack by Royal Green 4.4 out of 5 stars 279 $9.99 $ 9. 99 $12.00 $12.00. COVID-19: Our team here is working hard to fulfill orders as quickly as possible. Please be patient, as increased order volume may temporarily delay same-day shipping.
White label production is often used for mass-produced generic products including electronics,[3] consumer products and software packages[4] such as DVD players, televisions, and web applications. Some companies maintain a sub-brand for their goods, for example the same model of DVD player may be sold by Dixons as a Saisho and by Currys as a Matsui, which are brands exclusively used by those companies.[5]
Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself. Many IT and modern marketing companies outsource or use white-label companies and services to provide specialist services without having to invest in developing their own product.
Most supermarket store brand products are provided by companies that sell to multiple supermarkets, changing only the labels. In addition, some manufacturers create low-cost generic brand labels with only the name of the product ('Beer','Cola', etc.). Richelieu Foods, for example, is a private label food manufacturing company producing frozen pizza, salad dressing, sauces, marinades, condiments, and deli salads for other companies, including Hy-Vee, Aldi, Save-A-Lot, Sam's Club,[6]Hannaford Brothers Co.,[7]BJ's Wholesale Club (Earth's Pride brand), and Shaw's Supermarkets (Culinary Circle brand).[7]
Smaller banks sometimes outsource their credit card or check processing operations to larger banks, which issue and process the credit cards as white label cards, typically for a fee, allowing the smaller bank to brand the cards as their own without having to invest in the necessary infrastructure. For example, Cuscal Limited provides white label card and transactional products to Credit Unions in Australia; Simple (formerly BankSimple) issues bank accounts and debit cards operated by The Bancorp Bank and BBVA Compass in the United States.[8]
In Southern California, City National Bank is the largest check processor in that half of the state, because in addition to checks issued by its own customers, CNB processes checks for the customers of more than 60 smaller Southern California banks.
Many software companies offer white label software to agencies or other customers, including the possibility to resell the software under the customer’s brand. This typically requires functionalities such as the adaptation of the software’s visual appearance, multi-customer management and automatic billing to the end-customers based on usage parameters.
Vinyl records[edit]
Another use of white labels began during the disco era on promotional copies of vinyl records. Before records were to be released to the public, often before official artwork was designed and printed, promotional copies were sent out in a white sleeve to DJs to solicit radio and nightclub play, in an effort to build hype and gauge public interest by the record labels, ultimately to better estimate manufacturing quantities. This created a situation where certain respected or well-connected DJs would have exclusive copies of material, immediately increasing demand on certain big records.[9]
See also[edit]
| Look up white label in Wiktionary, the free dictionary. |
References[edit]
- ^'White Label Product'. Investopedia. Retrieved August 13, 2015.
- ^Drew Gainor (June 3, 2014). 'Why A White Label Solution Is Easier Than Building Your Own'. Forbes. Retrieved August 13, 2015.
- ^Evan Blass (July 16, 2012). 'Can HTC avoid past mistakes in its latest incarnation?'. Mashable. Retrieved August 13, 2015.
- ^Sean Hollister (May 16, 2012). 'Ubitus GameCloud: the white-label cloud gaming service seeking a US audience'. The Verge. Retrieved August 13, 2015.
- ^Alka Katwala (September 2009). 'Fade to White: Trade-Finance White Labels as Part of a Growth Strategy'. jpmorganchase.com.
- ^'Richelieu experiences hiring boom, starts expansion'. WCFcourier.com, RC Balaban, August 27, 2006.
- ^ abLisa van der Pool (23 February 2009). 'There's new appetite for peddlers of cheap eats'. Boston Business Journal.
- ^'Simple: The Bancorp Bank Privacy Practices'.
- ^Jane Fitz (March 11, 2014). 'Stamp Collecting: The Mystery of White Label Vinyl'. Meoko. Retrieved August 13, 2015.
White Label.com
At Contrado, we offer a number of services including white labeling. This is a phrase that tends to be thrown around a lot, but what does it really mean?
What is white label clothing?
Put simply, it is a product that is produced, with no branding whatsoever. We would make the product and you, the artist, would rebrand it to make it your own. This makes it appear as though the product has been made by you.
What’s the difference from private labeling?
Another alternative to white labeling is private labeling. This is also a service that Contrado can offer you on almost our entire range. This is where we would put your label onto the clothing from the outset. Most of the garment range on the Contrado website gives you the option to design your own label.
How to white label clothing
This is one of the few times that the clue isn’t really in the name. Although a possibility, it’s unlikely that white label products will be sent to you with a white label. Unless you have your own label printing machine, receiving an item of clothing with a blank label, already stitched into your pre-made product is not going to be of much help to you.
Rather, white label clothing is often entirely unbranded. With no branding label and only the necessary safety and care labels. Think of the difference between the label in the back of a t-shirt collar, and the one on the left side seam.
How to sell white label products
White label products would usually be sent straight from us, to you. You can then brand them yourself to sell on; whether that be at a market, event or in a shop – online or traditional brick & mortar buildings.
Your re-branding could be something as simple as packaging in a specific bag, box or other methods, which are branded with your company logo, name and/or any website or contact details. Alternatively, it could be something more intricate such as a tag or label, inside or outside of the garment, an embroidered logo on a sleeve or collar, or whatever your signature mark is.
How to private label products
This can be done within the Contrado design interface. Within the product options for most of the clothing range, you have a section at the bottom called ‘Label Options’. Here you have the choice to either leave the label blank (white labeling option) or to design it (private labeling option).
If you select ‘design label’, then the label will appear as an extra area to customize. Take, for example, the men’s cut and sew t-shirt. You can design the front, the right and left sleeves (separately), the back and the neck rib as standard. If you choose to design the label, it will appear as an extra area you can customize at the end, with its own preview.
How to sell private label clothing
There is much more flexibility when it comes to selling private label products, as they don’t have to be sent to you first. This is because they are already branded with your logo, company name, or details just for you. This means that you can order them to be sent directly to your customers if you like. Alternatively, you can order in bulk and sell them anywhere without having to do anything to them in between.
On the Contrado marketplace, you have the ability to open a store, which you can use to sell your clothing range. All you need to do is add your design to the products. When you’re happy with them, add them to your store. You can then use your social media and the powers of networking to promote your private label product range, and your customers can order directly from there.
Why branding is so important
Branding is not just putting your name against something and saying, “I did that!”. Well, it is partially, but also so much more. Your brand is how a customer sees you. It represents their entire experience of your company, products, and service. It is what distinguishes you from everyone else: your rivals, your competition, and the rest.
We take this very seriously, which is why every order that you place with us is made especially for you. Everything is handmade to order and undergoes stringent quality checks at every stage. We use high-quality fabrics, and high-grade materials as well as modern digital printing techniques. Not only will you expect the best when ordering from us, but your customers will also receive the best when ordering from you.
White Label Extracts
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White Label Juice Co
Whether you want private label or white label clothing, we can cater to your needs and together, we can make a fantastic clothing range for your brand. Whether you are looking to open a store in our marketplace, apply for a wholesale account, or set up drop-shipping so that you can sell through Shopify, simply click below to get the ball rolling.